Namma Yatri Takes Aim at US Market

Namma Yatri, a Bengaluru based ride hailing firm is among those companies that are thinking big having been reported to be eying the United States market. Currently, the company is negotiating with unions in the US to establish the organization’s position in an industry that is mainly controlled by large players. Indeed with this support…

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YUVRAJ SINGH BACK’S A STARTUP

Former Housing.com CEO Rahul Yadav has secured investment from Indian cricketer Yuvraj Singh for his new startup, Intelligent Interfaces. The amount of investment has not been disclosed. Yadav was ousted from Housing.com in 2015 amidst controversy. Yuvraj also mentioned through his facebook account with a picture of Yadav, Nishant Singhal and himself that “Proud to…

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Case Study: The Marketing Mix in the Food Industry: A Look at McDonald’s

IntroductionThe marketing mix, often referred to as the 4Ps (product, price, place, and promotion), is a fundamental concept in marketing that helps businesses strategize and position their products effectively. In the food industry, the marketing mix plays a crucial role in determining the success of a brand. This case study explores how McDonald’s, one of…

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