Why Distribution Matters More Than Advertising in FMCG
Why Some FMCG Brands Are Seen Everywhere—but Bought Nowhere Most people believe FMCG brands grow because of advertising. Big campaigns.…
Category: Marketing
Sachet Marketing in India: Why ₹5 Packs Dominate FMCG
Introduction Walk into any kirana store in India, and one thing stands out—rows of tiny sachets priced at ₹1, ₹2,…
Mahindra Turnaround Strategy
How Mahindra Became SUV Leader (2018–2025) Introduction Around 2017–18, the passenger vehicle division of Mahindra & Mahindra was not in…
Why Ford left India
WHY CAN’T INDIA FIND FORD KI KUCH FAMILY WALI FEELING?Why this Family wali Feeling faded?Ford entered India in the early…
The Marketing Genius of Zomato-Deepinder Goyal
Zomato initially set out to become the leading restaurant search and discovery platform, providing detailed information on over 1.4 million…
What Went Wrong with Jeep in India?
A Classic Case of Wrong Positioning, Not a Bad Product Poor engineering is rarely the root cause of a popular…
Byjus: The Failed Semi-Unicorn
BYJU’S, an ed-tech company, was founded in 2011 by Byju Raveendran and Divya Gokulnath. Headquarters in Bengaluru, India. BYJUs aims…
The Growth of Groww….
In the rapidly evolving and highly competitive landscape of the Indian online brokerage market, Groww has distinguished itself as a…
Jaguar Failing World wide?
Why did Jaguar fail? What went wrong with Jaguar Worldwide Jaguar, the prestigious British car manufacturer, was known for its…
The Strategic Success of the Air India and Vistara Merger in India
The Strategic Success of the Air India and Vistara Merger in India Introduction The Indian aviation industry has long been…