FMCG Packaging: Why Consumers Choose Some Brands Over Others
Why You Pick One Product Without Thinking You walk into a store to buy biscuits there are 10 options, you…
Category: Startup CaseStudies
How Veeba Built a New-Age FMCG Brand by Changing Consumption Habits
Why Some FMCG Brands Don’t Compete—They Redefine the Game Most FMCG brands grow by competing. They focus on: Pricing Advertising …
The Collapse of Lehman Brothers
Introduction The bankruptcy of Lehman Brothers Holdings Inc. on September 15, 2008, stands as a monumental event in the history…
Case Study: BharatPe’s Recent Triumph in India
Introduction Founded in 2018, BharatPe has rapidly ascended to prominence within India’s digital payments sphere. As a fintech startup, BharatPe…
Amazon’s Triumph in India
Introduction Since its inception by Jeff Bezos in 1994, Amazon has evolved into a global e-commerce powerhouse, operating across numerous…
Bewakoof: From Quirky to King: How This DTC Startup Conquered the Indian Market!
Frustrated of being called a ‘Bewakoof’. It is now high time that we started to look for real and untraditional.…
The Hindenburg Skirmish 1.5: Discerning the SEBI Allegations
Introduction In the volatile landscape of financial markets plagued with uncertainties of global spillovers and inflation, the role of regulators…
Airbnb’s Rise to Prominence in India: An In-Depth Business Case Study
Introduction Airbnb, the globally recognized hospitality platform that connects hosts with travelers, has witnessed significant success in India, a nation…
From Razor Burn to Brand Domination: How Bombay Shaving Company Shaved the Competition
Sick of unexciting razors and uncomfortable skin? You’re not alone. In the same vein, Shantanu, who had conceived the idea…
The E-commerce Vendatta: Flipkart vs. Snapdeal
Introduction The Indian e-commerce sector has experienced remarkable growth over the past decade, propelled by increasing internet penetration, widespread smartphone…