From Audio Nobody to Everybody: How BoAT Became India’s Hearable King

Founders and Their Vision Aman Gupta an MBA graduate from the Indian School of Business (ISB) and Kellogg School of Management, was significantly experienced in the electronics and audio industry due to his work in companies like Harman International, And Sameer Mehta who had expertise in product design and consumer electronics came together for boAT. The duo identified…

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HCLSoftware Acquires Zeenea to Boost Data Analytics Capabilities

HCLSoftware, the software division of HCLTech, is bolstering its data analytics portfolio with the acquisition of French company Zeenea. The deal is worth €24m and is expected to close in September 2024. Zeenea is an intelligent data discovery company and has a platform for metadata management, data cataloging, lineage, governance and compliance. HCLSoftware will combine…

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The Growth of Groww….

In the rapidly evolving and highly competitive landscape of the Indian online brokerage market, Groww has distinguished itself as a formidable contender, achieving a remarkable 20.35% market share. This case study delves into the innovative marketing strategies that enabled Groww to surpass well-established competitors such as Zerodha and Upstox. It emphasizes the strategic utilization of…

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Zerodha: The Startup That Shattered India’s Brokerage Barriers

Established in 2010 by Nithin Kamath, Zerodha Broking Ltd. has emerged as a pioneering force in the Indian financial services sector. This Bengaluru-headquartered company, with a robust workforce exceeding 4,000 employees across more than 20 cities, offers a wide array of services, including retail and institutional broking, currencies and commodities trading, margin funding, and mutual…

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