According to the port, Amazon India has shown interest in picking up a stake in Swiggy’s instant commerce arm, Instamart, which could be ahead of Swiggy’s Rs 10,414 crore IPO. The move could either be in the form of a pre-IPO placement or a complete buyout. The Economic Times has highlighted several hurdles in the…
BlueBinaries A Chennai based engineering and technology services company has raised Rs 60 crores from Anicut Capital. The company which specializes in Software Defined Vehicles (SDV) development will use the funds to expand its global presence and strengthen its technology. Founded in 2017 BlueBinaries has become a key player in the Engineering Research and Development…
Edtech Giant’s Troubles Deepen!! The troubles keep piling up for BYJU’S. The once high-flying edtech startup is now facing a major setback as over 100 of its tuition centres across India have been shut down. Landlords, frustrated by months of unpaid rent and utility bills, have taken drastic action, locking out the company. The crisis…
Deeping the plough in the intercity mobility space in India, Fresh Bus, the electric bus manufacturing company has raised a chunk of Rs 87. 5 crore in its Series A round from Maniv. This sum of money will greatly propel the companies expansion strategies such as; addition of 15 new routes and a fleet of…
Gurugram-based XR startup Metadome. ai just supercharged its growth with a $6bn funding round in September, and is on course to clock revenues north of $200m within the next year or so. Series A funding round in the amount of 5M$ provided by Siana Capital and Chiratae Ventures. This will help fund Metadome’s quest of…
The fintech startup championing the cause of the Micro, Small and Medium Enterprises or MSMEs, FlexiLoans has been extended yet another financial success in form of Rs 75 crore of debt funding from JM Financial. This funding is a sequel to the $35 million equity raised by FlexiLoans which makes the firm a major player…
IntroductionThe marketing mix, often referred to as the 4Ps (product, price, place, and promotion), is a fundamental concept in marketing that helps businesses strategize and position their products effectively. In the food industry, the marketing mix plays a crucial role in determining the success of a brand. This case study explores how McDonald’s, one of…
Significant leadership changes have been announced by Yubi Group, a prominent player in the fintech industry, across all of its subsidiaries (Yubi, Corpository, and Aspero). With at least two years of experience, these promotions propel current staff members into C-suite roles inside the organisation. Furthermore, Yubi Group has added 22 lakh shares to a pool…
PhonePe, the fintech giant, is disrupting the insurance industry with its brand new pre-approved term life insurance feature. This is going to change the game of financial inclusion by opening up life insurance to millions of Indians who were earlier out of the market. No income proofs required! PhonePe’s AI underwriting magic identifies eligible users,…
Zepto is a fast-moving startup that offers superfast delivery of groceries and everyday necessities. Devendra Meel has been promoted to Chief Business Officer (CBO). With effect from July 2024, Devendra will now be in charge of overseeing several product categories (such as grocery, snacks, etc.) and forging solid brand alliances. Success is nothing new to…
