The E-commerce Vendatta: Flipkart vs. Snapdeal

Introduction The Indian e-commerce sector has experienced remarkable growth over the past decade, propelled by increasing internet penetration, widespread smartphone usage, and the rise of a burgeoning middle class. Two companies that have played pivotal roles in this transformation are Flipkart and Snapdeal. This case study explores their journeys, comparing their market share, business goals,…

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Liquor delivery to homes via Swiggy, Zomato, and BigBasket is probably coming soon to additional states: Report

According to a report in The Economic Times, food delivery services such as Swiggy, Zomato, and BigBasket may start offering low-alcohol beverages like wine and beer in more states. Currently, only two states, West Bengal and Odisha, allow alcohol delivery to homes. However, the article suggests that six state authorities are considering a trial project…

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Case Study: The Marketing Mix in the Food Industry: A Look at McDonald’s

IntroductionThe marketing mix, often referred to as the 4Ps (product, price, place, and promotion), is a fundamental concept in marketing that helps businesses strategize and position their products effectively. In the food industry, the marketing mix plays a crucial role in determining the success of a brand. This case study explores how McDonald’s, one of…

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Paytm Sells Entertainment Ticketing Business to Zomato for Rs 2,048 Crore

Paytm India’s biggest digital payments service provider has said it is divesting its entertainment ticketing vertical to Zomato, a food delivery platform. The stock and cash deal is expected to be at Rs 2,048 crore and will involve the acquisition of Paytm’s subsidiaries Orbgen Technologies and Wasteland Entertainment that respectively own TicketNew and Insider. Paytm…

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Riveron Boosts Tech Power with Yantra Acquisition

Business advisory firm Riveron, backed by Kohlberg & Co, has acquired a startup Yantra, establishing itself as a top NetSuite Alliance partner. The move integrates Yantra’s state-of-the-art AI, data science and automation capabilities and increases Riveron’s global team size to more than 1,000. “Yantra’s startup agility enhances our ability to deliver technology solutions that fuel…

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NYKAA will raise $15 Mn with the help of NCD (Non Convertible debentures)

  Nykaa, affiliated with the internet fashion and beauty retail platform, is raising 125 crore rupees (nearly 15 million dollars) through non-convertible debentures. The Nykaa board has approved issuing around 12,500 non-convertible debentures at an issue price of 100,000 rupees each to raise 125 crore rupees on a private placement basis in dematerialized form, as…

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