Reliance Industries is all geared up to disrupt the streaming industry in India with its plan to merge JioCinema with Disney+ Hotstar. The goal of this strategic maneuver is to make a single, overwhelming platform that can challenge international players such as Netflix and Amazon Prime Video.
For instance, JioCinema that is already instrumentalally popular among the Indians is likely to accrue substantial benefits from the merger. Therefore, with the help of a large content database, JioCinema can provide users with a more diverse and interesting choice compared to the Disney+ Hotstar platform, including its successful shows and movies.
Another advantage of the merger could be minimisation of costs as it can be very costly to run two different platforms. It could also have the potential of solidifying the company’s position of JioCinema in the market hence becoming a force to reckon with when it comes to streaming services.
