Bengaluru-based CRED is more than just a payment app. It’s a gilded club for credit card champs. By rewarding punctual bill payers with exclusive offers and swanky experiences, CRED turns boring bill payments into a VIP lifestyle. Think of it as your credit score’s golden ticket to a world of luxury. ABOUT FOUNDERKunal Shah, a…
Introduction Anil Ambani, once a billionaire industrialist and head of the diversified Reliance Group, saw his empire crumble due to a series of wrong financial decisions. This case study delves into the specific financial missteps that led to the decline of Anil Ambani’s business ventures, focusing on strategic errors, financial mismanagement, and market conditions. Background…
Founders and Their Vision Aman Gupta an MBA graduate from the Indian School of Business (ISB) and Kellogg School of Management, was significantly experienced in the electronics and audio industry due to his work in companies like Harman International, And Sameer Mehta who had expertise in product design and consumer electronics came together for boAT. The duo identified…
“In any market, a brilliant concept supported by a clear vision and competitive plan leads to success.”With the success of their company, the Kolkata-based duo of two friends has proven the above point. WOW Momo is a well-known fast-food restaurant chain with headquarters in Kolkata. They specialize in momos, a typical dish in Nepal, Tibet,…
Chai Sota bar, a tea business in India, built a million dollar business by understanding the economics of tea and implementing strategies such as menu engineering and a franchise model. They achieved scale and profitability by leveraging the low cost and habit-forming nature of tea, as well as offering complementary products. Chai Sutta bar mitigated…
