Parv Gupta

Swiggy Instamart has a new COO, Sairam Krishnamurthy

The quick commerce arm of the IPO-bound grocery and food delivery business unicorn has appointed Sairam Krishnamurthy as the senior vice president (SVP) and chief operating officer (COO). In this new role, Krishnamurthy is set to oversee Instamart’s operating units, which will include dark store operations, infrastructure operations, city growth, and expansion.  Krishnamurthy has over…

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Case Study: The Marketing Mix in the Food Industry: A Look at McDonald’s

IntroductionThe marketing mix, often referred to as the 4Ps (product, price, place, and promotion), is a fundamental concept in marketing that helps businesses strategize and position their products effectively. In the food industry, the marketing mix plays a crucial role in determining the success of a brand. This case study explores how McDonald’s, one of…

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Mayhem Studios Gets Fresh Fuel from Lumikai

With a fresh round of funding from gaming-focused venture capital firm Lumikai, Bengaluru-based Mayhem Studios has accomplished a noteworthy triumph. The company intends to use the extra cash to expand its workforce, develop its technological capabilities, and raise the calibre of its games. Dedicated to creating well-liked mobile games that captivate players with compelling storytelling…

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Acko Buys Chronic Care Management Platform OneCare To Expand Its Healthcare Play

Insurtech leader Acko is making a bold move to revolutionize healthcare! They’ve acquired digital chronic care company OneCare, signaling their intent to become your one-stop shop for health and insurance. The deal was an all-cash transaction, although the company did not disclose the financial details of the acquisition. As part of the deal, OneCare’s cofounders…

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YES MADAM, launches new plan for their partners, resulting in reduction in commission rates

Yes Madam is an Indian startup that provides in-home salon and spa services. They connect customers with trained beauty professionals who come directly to your home to perform a variety of treatments. Yes Madam has launched a new plan called ‘Platinum Partners’ for the workers on its platform, under which the service partners will have…

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Tech Trouble! Crowdstrike Update Grounds Flights and Disrupts Businesses WorldwideTech Trouble! Crowdstrike Update Grounds Flights and Disrupts Businesses Worldwide

large tech A significant worldwide disruption in Microsoft’s services has occurred, mostly affecting customers of its Microsoft 365 programme. Users are unable to access a number of Microsoft 365 apps and services due to the outage.As of 2:00 PM, the company said that it had recovered several of its services, namely  Microsoft Defender, Microsoft Intune,…

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