Namma Yatri, a Bengaluru based ride hailing firm is among those companies that are thinking big having been reported to be eying the United States market. Currently, the company is negotiating with unions in the US to establish the organization’s position in an industry that is mainly controlled by large players. Indeed with this support from Juspay, Namma Yatri is set to gain greater success in its venture in the American market. Despite the strong concentration of its operations in India currently, the company’s future growth plan for the US market gives it the growth prospects.
Recently, Namma Yatri closed a pre-Series A round with $11 million funding by google and other investors. However, it is easy to get into the US market, which is however(attribute to New York Taxi Workers Alliance) full of challenges. Currently, the key players are Uber and Lyft, and other companies that develop such solutions encounter issues to maintain profitability. The company could leverage the potential unrest by partnering with the unions through ensuring drivers and consumers change their perception on the company.
