The E-commerce Vendatta: Flipkart vs. Snapdeal

Introduction The Indian e-commerce sector has experienced remarkable growth over the past decade, propelled by increasing internet penetration, widespread smartphone usage, and the rise of a burgeoning middle class. Two companies that have played pivotal roles in this transformation are Flipkart and Snapdeal. This case study explores their journeys, comparing their market share, business goals,…

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