All-rounder Hardik Pandya has partnered with FanCode Shop to launch his own performance wear range, marking his foray into the world of startups. Under this exclusive licensing deal, FanCode will design, manufacture and market the products, and work on a revenue-sharing model.
The initial product lineup includes T-shirts, vests, polos, shorts and jackets, priced between Rs 999 and Rs 2299. The move marks Pandya’s transfer from endorsements, where he currently endorses 20 brands, and charges Rs 2-3 crore per deal.
Nikhil Bardia of Rise Worldwide highlighted this as the beginning of Pandya’s brand in licensing. FanCode’s Yannick Colaco stressed the importance of collaboration with an athlete-owned brand, a first for the FanCode Shop.
After developing 26 products, more launches will be made soon. The initiative follows in the footsteps of sports icons MS Dhoni and Virat Kohli, who have also created their own successful sportswear brands
