FMCG giant Emami is all set to acquire men’s grooming brand The Mann Company. This will be the company’s first full-fledged acquisition in the D2C sector. The deal is valued at around Rs 400 crore and is in the final stages.
Emami already holds over 50% stake in The Mann Company, while the remaining stake is held by founders Hitesh Dhingra, Parvesh Bareja and Bhisham Bhatia. Emami first invested in The Mann Company in 2017 and increased its stake in 2019.
For FY24, The Mann Company reported a revenue of Rs 185 crore, of which 70% came from online sales, and an EBITDA profit of Rs 14 crore. The company has so far raised Rs 75 crore and competes with brands like Beardo (acquired by Marico) and Ustra
Emami Goes All In: Snaps Up Men’s Grooming Unicorn The Man Company for Rs 400 Crore
