Startup CaseStudies

Introduction The bankruptcy of Lehman Brothers Holdings Inc. on September 15, 2008, stands as a monumental event in the history of global finance. As the fourth-largest investment bank in the United States, Lehman’s sudden collapse signaled the onset of the most severe phase of the 2008 financial crisis. This case study examines the intricate factors…

Introduction Founded in 2018, BharatPe has rapidly ascended to prominence within India’s digital payments sphere. As a fintech startup, BharatPe has carved out a significant niche by offering a diverse range of financial services tailored to the needs of small merchants and enterprises. The company’s success narrative is a testament to its inventive approach to…

Introduction Since its inception by Jeff Bezos in 1994, Amazon has evolved into a global e-commerce powerhouse, operating across numerous countries. One of the most noteworthy expansions has been into the Indian market, a region teeming with both significant challenges and enormous potential. Since its entry in 2013, Amazon has risen to become one of…

Frustrated of being called a ‘Bewakoof’. It is now high time that we started to look for real and untraditional. So, Bewakoof, which society fundamentally defines as ‘stupid,’ is the finest demonstration that people can change the world simply by thinking differently. The ad.world where everyone is expected to follow the conventional norms and codes…

Introduction In the volatile landscape of financial markets plagued with uncertainties of global spillovers and inflation, the role of regulators is crucial in maintaining stability and investor confidence. Recently, the Securities and Exchange Board of India (SEBI) has found itself at the center of a controversy following a report by Hindenburg Research, a US-based investor-activist…

Introduction Airbnb, the globally recognized hospitality platform that connects hosts with travelers, has witnessed significant success in India, a nation rich in cultural diversity, with a rapidly growing middle class and a booming appetite for travel. Since its official launch in India in 2016, Airbnb has emerged as a formidable player in the hospitality industry,…

Sick of unexciting razors and uncomfortable skin? You’re not alone. In the same vein, Shantanu, who had conceived the idea of going big with BSC, felt the same pinch. But instead of moaning about it, he turned it into a business opportunity and became highly paid because of it. For Bombay shaving company it was…

Introduction The Indian e-commerce sector has experienced remarkable growth over the past decade, propelled by increasing internet penetration, widespread smartphone usage, and the rise of a burgeoning middle class. Two companies that have played pivotal roles in this transformation are Flipkart and Snapdeal. This case study explores their journeys, comparing their market share, business goals,…

Introduction Unacademy, a pioneering ed-tech startup in India, was founded in 2015 by Gaurav Munjal, Roman Saini, and Hemesh Singh. What began as a humble YouTube channel offering educational content soon transformed into a comprehensive online learning platform, aiming to democratize education by providing high-quality resources to everyone, irrespective of their geographical location. Over time,…