WHY CAN’T INDIA FIND FORD KI KUCH FAMILY WALI FEELING?Why this Family wali Feeling faded?Ford entered India in the early 1990s, offering great driving dynamics and best-in-class build quality. So why did it fail?1. Sustained Low Sales & Market ShareFord always had a low marketing share in India due to India being a price-sensitive market,…
A Classic Case of Wrong Positioning, Not a Bad Product Poor engineering is rarely the root cause of a popular car brand’s challenges in a market like India. The product’s positioning, pricing, and communication strategies are more frequently the cause of problems. A clear example of this mismatch is the Jeep story in India. Jeep…
BYJU’S, an ed-tech company, was founded in 2011 by Byju Raveendran and Divya Gokulnath. Headquarters in Bengaluru, India. BYJUs aims to revolutionize learning via technology, interactive content, and personalized methodologies. In 2015, BYJUs launched its flagship product, BYJU’s: The Learning App, in India. This app employs animated videos, games, and quizzes to create an engaging,…
In the rapidly evolving and highly competitive landscape of the Indian online brokerage market, Groww has distinguished itself as a formidable contender, achieving a remarkable 20.35% market share. This case study delves into the innovative marketing strategies that enabled Groww to surpass well-established competitors such as Zerodha and Upstox. It emphasizes the strategic utilization of…
Why did Jaguar fail? What went wrong with Jaguar Worldwide Jaguar, the prestigious British car manufacturer, was known for its high unreliability. However, the lack of reliability wasn’t the primary factor contributing to its decline. A series of events unfolded that led to the worldwide decline of the jaguar.1. Ownership InstabilityOver the years, Jaguar changed…
Zouk another fashion brand that only uses animal friendly products to fashion its clothes is ready for a big boost in funding. Mumbai-based startup is close to finalising over $10 million of new investment from Aavishkaar Capital and previous investor Stellaris Venture. This comes only eighteen months after Zouk’s last fundraising exercise. Zouk was established…
UPI the interface of India’s digital payment revolution goes from strength to strength. To be specific, the total turnover processed by the UPI in September reached 15.04 billion, the highest one-month turnover by 2.95 billion than the previous high in August. year on year this is a 42 percent increase which is indicative of the…
Ola Electric, one of India’s foremost players in electric two-wheeler market has run into dry spell. The data given also show an overall reduction in the company’s market share over the course of the past trippling in three months from 39% in July to 27% of September. This is down from a high of 49…
A significant arrest from Zomato family, Akriti Chopra, has put her papers in after serving over more than a decade for the company. The company released this information on September 27th and this brought her tenure to 13 years. Chopra had started working with Zomato in 2011 before which he had served in several important…
Minimalist, a rising star in the Indian D2C market, continues to shine. This Jaipur-based brand has hit a new high, surpassing Rs 350 crore in revenue for FY24, a remarkable 89% year-on-year growth. This growth story extends to profits, which have doubled in the same period. Minimalist’s success is fueled by its focus on high-quality,…
