Parv Gupta

The Marketing Genius of Zomato-Deepinder Goyal

Zomato initially set out to become the leading restaurant search and discovery platform, providing detailed information on over 1.4 million establishments across 23 countries. This included restaurant names, menus, pricing, reviews, and more.Over the years, Zomato has transformed into a comprehensive food delivery service. Users can now order food via their app or website, with…

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The Strategic Success of the Air India and Vistara Merger in India

The Strategic Success of the Air India and Vistara Merger in India Introduction The Indian aviation industry has long been a battlefield of intense competition, regulatory hurdles, and unpredictable market dynamics. Within this volatile landscape, the merger between Air India and Vistara has emerged as a landmark event, symbolizing a strategic consolidation that could redefine…

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