Chirag Chhetia

The Hindenburg Skirmish 1.5: Discerning the SEBI Allegations

Introduction In the volatile landscape of financial markets plagued with uncertainties of global spillovers and inflation, the role of regulators is crucial in maintaining stability and investor confidence. Recently, the Securities and Exchange Board of India (SEBI) has found itself at the center of a controversy following a report by Hindenburg Research, a US-based investor-activist…

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Airbnb’s Rise to Prominence in India: An In-Depth Business Case Study

Introduction Airbnb, the globally recognized hospitality platform that connects hosts with travelers, has witnessed significant success in India, a nation rich in cultural diversity, with a rapidly growing middle class and a booming appetite for travel. Since its official launch in India in 2016, Airbnb has emerged as a formidable player in the hospitality industry,…

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The E-commerce Vendatta: Flipkart vs. Snapdeal

Introduction The Indian e-commerce sector has experienced remarkable growth over the past decade, propelled by increasing internet penetration, widespread smartphone usage, and the rise of a burgeoning middle class. Two companies that have played pivotal roles in this transformation are Flipkart and Snapdeal. This case study explores their journeys, comparing their market share, business goals,…

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Zerodha: The Startup That Shattered India’s Brokerage Barriers

Established in 2010 by Nithin Kamath, Zerodha Broking Ltd. has emerged as a pioneering force in the Indian financial services sector. This Bengaluru-headquartered company, with a robust workforce exceeding 4,000 employees across more than 20 cities, offers a wide array of services, including retail and institutional broking, currencies and commodities trading, margin funding, and mutual…

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The Growth of Groww….

In the rapidly evolving and highly competitive landscape of the Indian online brokerage market, Groww has distinguished itself as a formidable contender, achieving a remarkable 20.35% market share. This case study delves into the innovative marketing strategies that enabled Groww to surpass well-established competitors such as Zerodha and Upstox. It emphasizes the strategic utilization of…

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Byjus: The Failed Semi-Unicorn

BYJU’S, an ed-tech company, was founded in 2011 by Byju Raveendran and Divya Gokulnath. Headquarters in Bengaluru, India. BYJUs aims to revolutionize learning via technology, interactive content, and personalized methodologies. In 2015, BYJUs launched its flagship product, BYJU’s: The Learning App, in India. This app employs animated videos, games, and quizzes to create an engaging,…

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