It seems like Brickwork’s substantial investment in Icons League Cricket (LLC) is set to significantly boost the league’s operations and expansion plans. With the league being valued at Rs 350 crore, the Rs 39 crore infusion will likely enhance the league’s infrastructure, marketing, and talent acquisition efforts.
The LLC, which was founded in 2021 and features senior cricket icons, already has a strong lineup of franchises, such as India Capitals, Gujarat Giants, and others. With prominent backers like Arvind Singhania, Jayant Davar, Sanjay Gupta, and Vikram Singhania, the league has a solid foundation for growth.
The upcoming 2024 season, running from September 11 to October 5, will be a major event, with matches taking place in both Qatar and India. The involvement of cricket legends like Aaron Judge, Harbhajan Singh, Irfan Pathan, and Ross Taylor is sure to draw significant attention. The league’s previous achievement of reaching 1.56 billion viewers highlights its growing popularity, and the addition of 34 new matches this season is likely to further elevate its status in the cricketing world.
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