MamaEarth parent company of Honasa Consumer declares fabulous result in Q1 FY25. The company has recorded a 17% mouth-to-mouth communication rate, meaning that 17% of the customers reached by the competitors’ mouth-to-mouth communication share the information with the company as well. 6% QoQ rise in revenue Rs 554 Cr and a 33% YoY. Increase to the operating profit by 3% Rs 40 crore the highest for the company since listing.
The increase in sales is attributed to extension in MamaEarth personal and beauty care products’ market popularity. Honasa Consumer has reported its growth and new products have been considered as the growth factors of this brand. As expected, the cost of materials increased by 11 percent, according to the survey carried out among men and women. 3%, the company ensured a gross margin of 71 percent.
With a market cap of $1.84 billion, Honasa Consumer is cementing its position as a D2C player. The company’s consistent performance is a proof of its strategy and operational excellence.As D2C space grows, MamaEarth and its parent will grow and expand. Investors and industry will watch how the company navigates the market and executes its growth plans.
