“In any market, a brilliant concept supported by a clear vision and competitive plan leads to success.”
With the success of their company, the Kolkata-based duo of two friends has proven the above point. WOW Momo is a well-known fast-food restaurant chain with headquarters in Kolkata. They specialize in momos, a typical dish in Nepal, Tibet, and India.
The case study of wow momo is very remarkable and there’s a lot of stuff we can learn how they enter in momo market and how they beat the local vendors.
WOW Momo was founded by Sagar Jagdish Daryani and Binod Kumar Homagai, two entrepreneurs from Kolkata. Both the founders of the brand had dreamt of starting a momo company while studying M.Com in the same batch at Kolkata’s St. Xavier’s college. So you might be thinking, why momos
Mission- WOW Momo aims at providing people with nutritious and steamed delicacies while creating employment opportunities.
CHALLANGES and SOLUTIONS
Initially, they just had a small kiosk to start their business, and expansion was challenging. So to gain customers and increase their reach, the founders focused on product-oriented marketing campaigns wherein they would wear a yellow t-shirt and go to customers with a tray of momos for taste sampling.
WOW Momos faced competition from street vendors who sold momos at a lower price. However, WOW Momos had a competitive advantage over street vendors due to the high quality, sanitation, and variety in momo flavors.
Moreover, at the starting of the business, problems arose when government officials began fining WOW Momos for failing to obtain licenses, but eventually, things sorted out.
For WOW Momos, the road has not been without difficulties, yet every blunder has taught them something essential.
But they rely on their usp that is to provide costmers with the quality and different varities of momos other than steam and fried and their various sweet or spicy sauces are used for frying these momos to give them an Indian flavor. In addition, they offer Momo chats, Tandoori momos, baked momos, and even Momo Burgers. These varities of momos aid them to gain costmer attention and they were not paying only for momos but also for the brand .
LEARNINGS WE CAN TAKE FROM THIS STARTUPS ARE-
- FIX CLUSTERED MARKET – the momo market is so big in north india that you can find stalls in every corner but wow momo therefore fix the clustered market.
- RECOGNITION OF BRAND – As you can see there are brands for burgers, rolls , pizza and even for milkshakes but there is no such brand recognition for momos despite being the most selling street food.
- CREATE A USP AND STICK TO IT- Always identify the usp of your brand and try to maintain that usp even if it incurs you loss . As in this startup i.e WOW momo their usp is quality and different varities of momos and it usually cost higher than normal vendors but still they ere stick to it
