Minimalist, a rising star in the Indian D2C market, continues to shine. This Jaipur-based brand has hit a new high, surpassing Rs 350 crore in revenue for FY24, a remarkable 89% year-on-year growth. This growth story extends to profits, which have doubled in the same period.
Minimalist’s success is fueled by its focus on high-quality, results-oriented skincare products like serums, toners, and moisturizers. They leverage a mix of online channels like their website and major e-commerce platforms to reach customers. Interestingly, while revenue soared, Minimalist maintained a healthy per-unit revenue ratio, spending only Rs 0.95 to earn a rupee.
Despite significant investments in marketing (nearly doubling their spend), Minimalist managed to double their profits. This impressive feat is further bolstered by their strong EBITDA margin (4%) and ROCE (9%). While the future holds questions about potential fundraising and cost control, Minimalist’s track record suggests they’ll continue to surprise with their growth trajectory.
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